The Internet is driven by content. It is the reason for its existence, at least so far as what keeps us coming back for more. When ever you need to know the answer to a question, a solution to a pressing problem, or a desire to dig deeper on a subject of choice, the Internet is the leading choice of medium to use. And why is that? It is because of the vast content which resides there.
It is content which attracts visitors, and repeat visitors. The Internet is truly content driven. And how do we find this content? In a majority of cases the information that we seek is found through the search engines, in response to the keywords we enter in the search box.
Getting paid for providing solutions.
Those smart Internet Marketers who are able to get in front of a crowd of people with the information they are looking for, and further, those wise Internet Marketers who then match up a product or service to them which makes what they are wanting to achieve more possible, easier, faster or quicker etc, stand to make money. Indeed, millions are made this way each and every day.
Therefore, to make money on the Internet, a sure way is to provide content which gives value to those it is aimed at. Value here means to answer the question they are asking. To reveal details that they were lacking, or to confirm what they were already suspecting. But this in itself does not make money. But it is close… what then is the missing ingredient to unlocking money? It is when you both give the value as just mentioned, BUT you do not give the whole picture… you do not tell the whole story. Rather, you give something, but not everything, and then lead the reader to where they CAN find the WHOLE solution, but at a cost. And any variation on this works. For example, if there is a product which you know will make you prospects life more enjoyable, easier etc. You could give them all the information they are seeking, but this time you are leading them on to a product which will be a no-brainer as to the value it will add to their enjoyment of said subject.
When you can do this, the only thing left to figure out is how to get your prospects to find you. However, it you provide good quality content, people WILL find you. Search engines love relevant content, and good content will get people talking about your site.
Content has always been King, and it always will be.